PFL launches OTT platform, app will house extensive fight library and exclusive content
The Professional Fighters League (PFL) is coming to a smartphone near you.
In a Wednesday press release, the promotion announced that it will be rolling out a new OTT platform, which will be available on Apple TV, Roku, Fire, Android, and iOS devices.
The app, which is free, will house PFL’s fight library and exclusive, original, and behind the scenes content from the promotion and its fighters.
In a statement, PFL CEO Peter Murray said, “With the launch of our first OTT platform, we’re excited to fulfill the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever and however they want to consume it.”
App users will be able to view all of the PFL’s past fights, but the release also states that “never-before-seen World Series of Fighting matchups” will be available for on-demand viewing. World Series of Fighting (WSOF) was the previous iteration of PFL, prior to the league’s rebrand and reinvention in 2018 into the current Regular Season and Playoff format.
Murray continued by emphasizing PFL’s intention to bring app users closer than ever to the league, focusing on providing storytelling though shoulder programming and other original content.
“Professional Fighters League is a media and content company,” said Murray. “As we continue to grow, innovate, and reimagine MMA, we have placed an emphasis on engaging fans all year long through impactful storytelling and unprecedented access to the sport, our fighters, and the action inside the cage.”
That storytelling will manifest on the app through exclusive interviews with PFL fighters and personalities, as well as “original programming from PFL Studios.”
In the release, the PFL stated, “In addition to event replays, fans will enjoy original storytelling from PFL Studios, a fully integrated global media division of the Professional Fighters League producing original MMA content for all platforms including television, digital and mobile. Murray drew inspiration for PFL Studios from his time with NFL Films and has assembled a top executive team, including Executive Producer and 16-time Emmy winner George Greenberg and Chief Digital Officer Dan Ghosh-Roy, to lead the effort.”
Murray also explained that the promotion views the app as especially useful for PFL fans residing outside of the United States.
“As the app continues to evolve, this will especially be a destination for international fans outside the US,” concluded Murray.